Each July approximately 200,000 Japan consumers attend the Hawaii Fair in Osaka, Japan, sponsored by Hankyu-Umeda Department Store (premium retailer since 1929). The purpose of the fair is to purchase goods and enjoy Hawaiian-themed entertainment. This year, with assistance from the State of Hawaii/DBEDT, the event will promote Hawaii’s brand, along with the export of made-in-Hawaii goods to Japan.
With the Olympics (2020/2021) being held in Japan this summer, and surfing is being introduced as an inaugural sport, Hankyu has decided to have a theme of “surfing” for this year’s fair. The marquee focus of the fair will be on Eddie Aikau, Hawaii’s legendary surfer, lifeguard and Hokulea crew member.